EXPERTNAIRE

Context

I rewrote the homepage copy so visitors could instantly grasp what the site offers and how to use it.
Previously, users arrived but often wandered or missed the main purpose. The new copy makes the intent clear from the start and directs attention to the most important action.

Rationale

Short, catchy descriptions help capture attention and build trust quickly. They make the value of joining clear and the next step easy to take. By the end, users should feel motivated to sign up as an affiliate or register as a product vendor.

WHAT I DID:

SEO, search data and keyword-optimized website home page descriptions

ROLE:

COPYWRITER

IMPLEMENTATION

I refined the website landing page copy to clearly communicate what Expertnaire is all about by writing a brief introduction that draws on the brand’s proven success to engage users and encourage them to get started right away.

Here, I created copy to engage the user if they scrolled further, showing the potential that comes with joining Expertnaire as a product vendor.

The language used is persuasive and would likely spur action.

I also wrote clear microcopy that gives power to the user browsing the website at this point.

Learnings:

Clear, benefit-focused messaging helps users instantly understand the site’s purpose.
Short, attention-grabbing copy keeps visitors engaged long enough to act.
Focused calls-to-action guide users smoothly toward signing up or engaging with the brand